Ben Elwes

The body of work shown in the publication entitled All That Matters was photographed between 2011 and 2015. The vehicles were located in car salvage yards throughout England and a portable studio was assembled often in adverse conditions and the work was made using a high-end digital camera.

The style of this publication references campaign material and sales brochures both in print and available on line to prospective clients that might accompany the launch of a new vehicle model.